20111119

OODA explained

Image from Wikimedia.

OODA stands for Observe, Orient, Decide, Act.  It describes the decisionmaking process followed by opposing dogfighters in combat.  As one competing dogfighter takes an action, the battlespace changes, and the competing dogfighter's OODA Loop begins.  He must Observe the action, Orient to the new battlespace this creates, Decide how to respond, and execute an Action in response.  And the other dogfighter's OODA Loop now begins.

This also describes the decisionmaking process followed by opposing organizations battling for marketshare.  Every dogfighter's OODA Loop is different, as is every organization's.

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